My goal was to redesign the beer label of “Pacific Pilsner” and, by following the creative brief that I was given, to give the idea of “Tradition meets exciting and fun”. Click the images to see them enlarged.

Mood Board + Concept

My idea for this project has been to combine the typical style of ancient Japanese illustrations (UKIYOE) with Canadian outdoor activities ( such as fishing, surfing etc) to express “Tradition meets exciting and fun” and "Two traditional combined and reborn as new".

Sketch + Digital Mock Up

Final Spread Design